Who Says? You cannot design an entire supply chain to be responsible

Who says your crazy idea might not be exactly what the world needs?

Design your Life on Purpose – who says series – is about looking at what amazing crazy ideas have been done, so why not yours?

Today we look at Elk the Label – who designed their entire supply chain to be more ethically and environmentally responsible.

Elk has been around for a while & design cool and funky jewellery & bags.  I have an insane amount. 

On a routine visit to their suppliers, they were not happy with what was happening, from both a worker and environmental perspective.

So, they put in the work, a tonne of work, to design & change their entire supply chain process to be more ethically and environmentally responsible.  They could have just explained it away, ‘that is the way it happens in this country etc, it is a local cultural item and not within my ability to change’.  Thankfully, they did not do that, they knew it was not good enough and they rolled up their preverbal sleeves and started to get to fix it.

They ignored the people who said, it was just retail and could not be done and just went ahead and did it.

Here is a little video I recorded earlier.

So, what does this mean for you?

I want you to do the thing you have been avoiding, thinking it was not right or odd.  It is doable.  Ignore the naysayers and go do your thing.

I will be the cheerleader for your craziness.  

You can get started with just a little bit of time each week.  Even 1 hour a week will get you started.  At the very least you will understand if this is for you or not.  

To get your set up for that 1 hour a week – come along to the next Design your Life On Purpose workshop.  You will get a wholistic strategic life map, that will cater for your personal circumstances.  All the detail here.

Yours collaboratively,

Christina MM


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